The industry average clickthrough rate for a banner is estimated to be around 0.4%
Internet.com |
| 80 percent of advertisers include the Internet in their marketing mix.
Outsell, inc |
| Web adoption occurs early for college students, though Web habits are still being established. Over half (53 percent) spend up to two hours to research prior to purchasing a product. Seventeen percent spend up to five hours.
Experience inc |
The number of U.S. searches grew 55 percent in December 2005 over December 2004. The growth accounts for 5.1 billion searches conducted in December 2005, up from 3.3 billion searches carried out the previous December.
Nielsen//NetRatings |
| Fifty-five percent of small-business owners plan for strong sales leading up to February 14, and 71 percent anticipate healthy online sales. Businesses are implementing online sales and marketing plans to ensure success. Promotional offers will be implemented by 70 percent of small businesses. Small businesses plan to use e-mail marketing (76 percent); online marketing (49 percent) for their Valentines promotions.
Constant Contact |
